The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Nov. 01, 2016
Filed:
Mar. 27, 2014
Google Inc., Mountain View, CA (US);
Google Inc., Mountain View, CA (US);
Abstract
A real-time bidding system receives a notification of an available impression from an impression notification object integrated with an application executing on a client device. The real-time bidding system auctions the available impression to multiple different bidders and receives a bid response from each of the multiple different bidders. The real-time bidding system identifies a winning bid response, identifies a content requestor object indicated by the winning bid response, and generates instructions for the client device. The instructions cause the client device to use the content requestor object indicated by the winning bid response to request a third-party content item. The real-time bidding system provides the generated instructions to the client device in response to the notification of the available impression.