The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Oct. 25, 2016
Filed:
Aug. 12, 2014
Google Inc., Mountain View, CA (US);
Sundeep Singh Khandpur, Sunnyvale, CA (US);
Google Inc., Mountain View, CA (US);
Abstract
Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for determining whether content rendered on a display is actually visible to a user. In one aspect, a method includes generating and transmitting content presentation data that causes a user device to present, at a display and over a first time period, a content item that includes one or more content portions that are each designated for presentation in a respective first color. For a second time period, the respective first color of a particular content portion is changed to a second color. Visual representation data that includes a visual representation of the display during the second time period is generated and provided. Using the visual representation, an amount of the content item that was visible at the display is determined based on an amount of the particular content portion presented in the second color.