The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Oct. 25, 2016
Filed:
Mar. 02, 2012
Marco Boerries, Los Altos Hills, CA (US);
Edward Stanley Ott, Iv, Sunnyvale, CA (US);
Keith David Saft, San Francisco, CA (US);
Marc Eliot Davis, San Francisco, CA (US);
Amit Kumar, San Jose, CA (US);
Erik Nis Jessen, Belmont, CA (US);
Jonathan Merrel Chum, San Francisco, CA (US);
George Grinsted, London, GB;
Lee John Parry, San Francisco, CA (US);
Adam Taggart, Menlo Park, CA (US);
Marco Boerries, Los Altos Hills, CA (US);
Edward Stanley Ott, IV, Sunnyvale, CA (US);
Keith David Saft, San Francisco, CA (US);
Marc Eliot Davis, San Francisco, CA (US);
Amit Kumar, San Jose, CA (US);
Erik Nis Jessen, Belmont, CA (US);
Jonathan Merrel Chum, San Francisco, CA (US);
George Grinsted, London, GB;
Lee John Parry, San Francisco, CA (US);
Adam Taggart, Menlo Park, CA (US);
Yahoo! Inc., Sunnyvale, CA (US);
Abstract
Information regarding a mobile user's context including but not limited to current mobile activity, social relations and associations history, and past mobile, search and browsing history is identified and converted to metadata. Metadata is also applied to content sources delivering content to a search engine or personalized content engine. The metadata is used in part to determine the relative display of content objects delivered to the mobile user as search results or a personalized aggregated information resource, e.g., home page. The user may select information, from one or more entities or search results or as presented to the user in other contexts, to be automatically delivered to the user's home page as a content feed including multiple content objects or content feeds associated with an entity. Information regarding mobile user activity is compiled and used to permit publishers and advertisers to identify target candidates to receive advertisements or marketing materials.