The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Oct. 18, 2016

Filed:

Dec. 01, 2010
Applicants:

Qi Wang, Irvine, CA (US);

Shu Wang, Irvine, CA (US);

Yu Huang, Bridgewater, NJ (US);

Hong Heather Yu, West Windsor, NJ (US);

Dong-qing Zhang, Plainsboro, NJ (US);

Inventors:

Qi Wang, Irvine, CA (US);

Shu Wang, Irvine, CA (US);

Yu Huang, Bridgewater, NJ (US);

Hong Heather Yu, West Windsor, NJ (US);

Dong-Qing Zhang, Plainsboro, NJ (US);

Assignee:
Attorney:
Primary Examiner:
Int. Cl.
CPC ...
H04N 7/025 (2006.01); G06Q 30/00 (2012.01); H04N 21/84 (2011.01); G06Q 30/02 (2012.01); H04N 21/234 (2011.01); H04N 21/258 (2011.01); H04N 21/475 (2011.01); H04N 21/658 (2011.01); H04N 21/845 (2011.01);
U.S. Cl.
CPC ...
H04N 21/84 (2013.01); G06Q 30/02 (2013.01); G06Q 30/0255 (2013.01); G06Q 30/0269 (2013.01); H04N 21/23424 (2013.01); H04N 21/25891 (2013.01); H04N 21/4756 (2013.01); H04N 21/6582 (2013.01); H04N 21/8456 (2013.01);
Abstract

In accordance with an embodiment, a method of matching video content to advertising content includes electronically receiving a video content metadata from a content provider, and matching the video content metadata to advertising content metadata of a global list of advertisements. The video content metadata corresponds to video content being sent to a user device and includes at least one keyword. Furthermore, the advertising content metadata corresponds to advertising content and includes at least one keyword. Matching the video content metadata to advertising content metadata includes comparing the at least one keyword of the video content metadata to the at least one keyword of the advertising content metadata.


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