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The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Patent No.:

US 9471936 B1

PDFFull Text
Date of Patent:
Oct. 18, 2016

Filed:

Oct. 02, 2015

Web identity to social media identity correlation

Applicant:

Bluefin Labs, Inc., Cambridge, MA (US);

Inventor:

Michael Ben Fleischman, Somerville, MA (US);

Assignee:

Bluefin Labs, Inc., Cambridge, MA (US);

Attorney:

Fenwick & West LLP

Primary Examiner:

Nathan Flynn

Assistant Examiner:

William J Kim

Int. Cl.
CPC ...
H04N 7/10 (2006.01); H04N 7/025 (2006.01); H04H 60/32 (2008.01); G06Q 30/02 (2012.01); H04N 21/435 (2011.01); H04N 21/234 (2011.01); H04N 21/442 (2011.01); H04N 21/81 (2011.01); G06Q 50/00 (2012.01); H04L 12/58 (2006.01); G11B 27/10 (2006.01); H04N 21/845 (2011.01); G06Q 30/00 (2012.01); H04N 21/258 (2011.01);
U.S. Cl.
CPC ...
G06Q 30/0269 (2013.01); G06Q 30/0277 (2013.01); G06Q 50/01 (2013.01); G11B 27/10 (2013.01); H04L 51/32 (2013.01); H04N 21/23424 (2013.01); H04N 21/435 (2013.01); H04N 21/44222 (2013.01); H04N 21/812 (2013.01); H04N 21/8456 (2013.01); G06Q 30/00 (2013.01); H04N 21/25875 (2013.01);
Abstract

An identification server correlates the web browsing behavior of individuals with their use of social media systems. Based on these behaviors, web identifiers (referred to as identities or IDs) may be matched to social media identifiers; these matches being determined, stored, and output as a confidences that the web identity of the user corresponds to a social media identity. Each web identity may be associated with one or more social media identities. The identity correlations between web identities and social media identities may be used along with other alignments to provide information regarding the time-based media (e.g., advertisements) a user may have likely been exposed to, and to provide targeted advertisements.

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