The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Oct. 18, 2016
Filed:
Mar. 02, 2012
Vivek Raghunathan, Fremont, CA (US);
David G. Arthur, Mountain View, CA (US);
Rohan Jain, San Francisco, CA (US);
Emily K. Moxley, San Francisco, CA (US);
Shivakumar Venkataraman, Santa Clara, CA (US);
Nipun Kwatra, Mountain View, CA (US);
Brett A. Mclarnon, Mountain View, CA (US);
David J. Ganzhorn, Mountain View, CA (US);
Vivek Raghunathan, Fremont, CA (US);
David G. Arthur, Mountain View, CA (US);
Rohan Jain, San Francisco, CA (US);
Emily K. Moxley, San Francisco, CA (US);
Shivakumar Venkataraman, Santa Clara, CA (US);
Nipun Kwatra, Mountain View, CA (US);
Brett A. McLarnon, Mountain View, CA (US);
David J. Ganzhorn, Mountain View, CA (US);
Google Inc., Mountain View, CA (US);
Abstract
Methods, systems, and apparatus, including computer programs encoded on a computer-readable storage medium, and including a computer-implemented method that includes identifying, using one or more processors, a creative for processing. The creative includes a title portion and a body portion. The body portion includes a plurality of lines of text includes a first line of text and a second line of text. The method further includes evaluating the body portion including determining when the body portion includes a complete phrase. The evaluating includes applying a test to one or more words in the body portion. The method further includes promoting, using the one or more processors, the complete phrase into the title portion. The method further includes providing the creative includes the title portion with the promoted complete phrase.