The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Oct. 11, 2016
Filed:
Jul. 21, 2014
Applicant:
Sony Interactive Entertainment America Llc, San Mateo, CA (US);
Inventors:
Glen van Datta, San Diego, CA (US);
Gary Zalewski, Oakland, CA (US);
Assignee:
SONY INTERACTIVE ENTERTAINMENT AMERICA LLC, San Mateo, CA (US);
Attorney:
Primary Examiner:
Int. Cl.
CPC ...
A63F 9/24 (2006.01); A63F 13/00 (2014.01); G06F 17/00 (2006.01); G06F 19/00 (2011.01); G06Q 30/02 (2012.01); A63F 13/30 (2014.01); H04N 7/173 (2011.01); H04N 21/44 (2011.01); H04N 21/45 (2011.01); H04N 21/472 (2011.01); H04N 21/478 (2011.01); H04N 21/482 (2011.01); H04N 21/81 (2011.01); H04N 21/845 (2011.01); H04N 21/858 (2011.01);
U.S. Cl.
CPC ...
G06Q 30/0257 (2013.01); A63F 13/12 (2013.01); G06Q 30/02 (2013.01); G06Q 30/0244 (2013.01); G06Q 30/0246 (2013.01); G06Q 30/0251 (2013.01); G06Q 30/0273 (2013.01); G06Q 30/0276 (2013.01); H04N 7/173 (2013.01); H04N 21/44012 (2013.01); H04N 21/4532 (2013.01); H04N 21/4781 (2013.01); H04N 21/47205 (2013.01); H04N 21/47815 (2013.01); H04N 21/4825 (2013.01); H04N 21/812 (2013.01); H04N 21/8453 (2013.01); H04N 21/8583 (2013.01); A63F 2300/535 (2013.01); A63F 2300/5506 (2013.01); A63F 2300/61 (2013.01); A63F 2300/8017 (2013.01);
Abstract
Systems and methods for defining and tracking advertising campaigns across a channel video game network are disclosed. The system allows advertisements to be dynamically activated in video games. Advertisements are tracked to determine user impressions and user exposure to the advertisement. In the system, an impression area is defined relative an advertisements in the game. Methods for redefining the impression area or for accounting for the existence of obstructions that distort the view of the advertisement are also provided.