The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Oct. 11, 2016

Filed:

Oct. 15, 2013
Applicant:

Google Inc., Mountain View, CA (US);

Inventors:

Ruoyun Huang, Kirkland, WA (US);

Arthur Asuncion, Bothell, WA (US);

Yong Sheng, Kirkland, WA (US);

Assignee:

Google Inc., Mountain View, CA (US);

Attorney:
Primary Examiner:
Int. Cl.
CPC ...
G06N 7/00 (2006.01); G06N 5/04 (2006.01);
U.S. Cl.
CPC ...
G06N 5/048 (2013.01); G06N 7/00 (2013.01);
Abstract

Methods, systems, and apparatus include computer programs encoded on a computer-readable storage medium for labeling user identifiers. A method includes: identifying a set of unlabeled identifiers, wherein an unlabeled identifier has an unknown classification as to a particular class in a multi-class demographic characteristic; determining for each unlabeled identifier a probability as to inclusion in a class of the multi-class demographic characteristic based on known user behavior producing a distribution of probabilities for the unlabeled identifier; for a given unlabeled identifier, adjusting the probability based on a known internet distribution of entities with respect to a given class in the multi-class demographic characteristic and distribution of the probabilities among the unlabeled identifiers; and assigning a label for a particular class in the multi-class demographic characteristic to the unlabeled identifier in accordance with the adjusting.


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