The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Oct. 04, 2016
Filed:
Mar. 14, 2014
Yahoo! Inc., Sunnyvale, CA (US);
Giao Huu Phan, San Francisco, CA (US);
Daniel Wei-Tze Hsiung, San Francisco, CA (US);
Ian Graeme Melven, San Francisco, CA (US);
Brian Hardie, San Francisco, CA (US);
Joseph Gutierrez, San Francisco, CA (US);
Marshall Allen Beddoe, San Francisco, CA (US);
Pankaj Gupta, San Francisco, CA (US);
Bernardo de Seabra, San Francisco, CA (US);
Dru Nelson, San Carlos, CA (US);
Kam Ho Kenneth Cheung, San Francsico, CA (US);
Jason Endo, San Francisco, CA (US);
Yahoo! Inc., Sunnyvale, CA (US);
Abstract
Techniques and systems for operating a video ad exchange includes controlling an ad server to receive ad requests from viewer devices, provide ad responses to viewer devices, generate an ad delivery data file that includes information about delivery of ads to the viewer devices, and transfer the ad delivery data file to a distributed computing cloud. The technique further includes controlling an ad data infrastructure mechanism to download the cloud-based ad delivery data file into a local memory, and process the copied ad delivery data file to generate billing data. An ad data infrastructure mechanism receives a configuration file from the ad server, verifies that all items in the configuration file from the ad server were used in the generation of the first billing data, and removes non-verifiable items from the first billing data to generate a final billing data.