The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Oct. 04, 2016

Filed:

Jun. 18, 2015
Applicant:

Facebook, Inc., Menlo Park, CA (US);

Inventors:

Alexander Paul Schultz, San Francisco, CA (US);

Thomas Alison, Palo Alto, CA (US);

Assignee:

Facebook, Inc., Menlo Park, CA (US);

Attorney:
Primary Examiner:
Int. Cl.
CPC ...
G06Q 50/00 (2012.01); G06F 17/30 (2006.01); G06Q 30/02 (2012.01); H04L 29/08 (2006.01);
U.S. Cl.
CPC ...
G06Q 50/01 (2013.01); G06F 17/30 (2013.01); G06Q 30/02 (2013.01); G06Q 30/0201 (2013.01); G06Q 30/0255 (2013.01); G06Q 30/0269 (2013.01); H04L 67/22 (2013.01); H04L 67/306 (2013.01);
Abstract

In one embodiment, a social-networking system accesses a social graph, receives a request to access a resource of the social graph, generates an advertisement of a third-party application based on the relevance of the third-party application to the user, wherein the relevance of the third-party application is based on social-graph information associated with the user and the third-party application, and sends the advertisement of the third-party application to the client device of the user for display.


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