The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Oct. 04, 2016
Filed:
Jan. 15, 2015
Google Inc., Mountain View, CA (US);
Sergei Vassilvitskii, San Francisco, CA (US);
Andrei Z. Broder, Palo Alto, CA (US);
Google Inc., Mountain View, CA (US);
Abstract
Methods, systems, and apparatus include computer programs encoded on a computer-readable storage medium, including a method for providing content. A request is received for content to be displayed on a resource to a user. The user is identified. Candidate content items are identified from an inventory of content items that are responsive to the request. The candidate content items are evaluated including determining bid-eligible content items including content items that satisfy an eligibility threshold based on an eligibility status associated with a respective candidate content item. The eligibility status is based at least in part on results associated with past opportunities to present a content item to identified user. An auction is conducted to identify a winner from among the bid-eligible content items. The winning content item is provided responsive to the request. An eligibility status is updated for losing and winning content items in the auction.