The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Sep. 20, 2016

Filed:

Mar. 31, 2014
Applicants:

Samarth Desai, Nashua, NH (US);

Rishi Kachrani, Nashua, NH (US);

Shefali Mangtani, Nashua, NH (US);

Elisha Shah, Nashua, NH (US);

Sahil Shah, Nashua, NH (US);

Inventors:

Samarth Desai, Nashua, NH (US);

Rishi Kachrani, Nashua, NH (US);

Shefali Mangtani, Nashua, NH (US);

Elisha Shah, Nashua, NH (US);

Sahil Shah, Nashua, NH (US);

Assignee:

Other;

Attorneys:
Primary Examiner:
Int. Cl.
CPC ...
H04N 7/10 (2006.01); H04N 21/458 (2011.01); G06Q 30/02 (2012.01); H04N 21/81 (2011.01); H04N 21/45 (2011.01); H04N 21/44 (2011.01); H04N 21/43 (2011.01); H04N 21/442 (2011.01); H04N 21/475 (2011.01); H04N 21/2668 (2011.01);
U.S. Cl.
CPC ...
H04N 21/458 (2013.01); G06Q 30/0255 (2013.01); G06Q 30/0264 (2013.01); G06Q 30/0269 (2013.01); H04N 21/2668 (2013.01); H04N 21/4302 (2013.01); H04N 21/4307 (2013.01); H04N 21/44008 (2013.01); H04N 21/44204 (2013.01); H04N 21/44222 (2013.01); H04N 21/4532 (2013.01); H04N 21/4755 (2013.01); H04N 21/812 (2013.01);
Abstract

System and method for transmitting targeted advertisement is provided. The system and method relates audiences and merchants closely to effectively deliver the advertisement to an optimum target audience. A set-top box analyzes a scheduled advertisement broadcasted with a regular programming from a cable box by intercepting the signals. The scheduled advertisement's start time and duration is identified from video fingerprinting to synchronize targeted advertisements. The targeted advertisement is transmitted in conjunction with the scheduled advertisement.


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