The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Sep. 13, 2016

Filed:

Apr. 05, 2011
Applicants:

Younsung Chu, Anyang-si, KR;

Gak Yang, Anyang-si, KR;

Youngseob Son, Seoul, KR;

Dukehee Lee, Gunpo-Si, KR;

Inventors:

Younsung Chu, Anyang-si, KR;

Gak Yang, Anyang-si, KR;

Youngseob Son, Seoul, KR;

Dukehee Lee, Gunpo-Si, KR;

Assignee:

LG ELECTRONICS INC., Seoul, KR;

Attorneys:
Primary Examiner:
Assistant Examiner:
Int. Cl.
CPC ...
G06Q 30/00 (2012.01); G06F 21/10 (2013.01); H04L 29/06 (2006.01); H04L 29/08 (2006.01); G06Q 30/02 (2012.01); G06Q 20/12 (2012.01);
U.S. Cl.
CPC ...
G06Q 30/00 (2013.01); G06F 21/10 (2013.01); H04L 63/10 (2013.01); H04L 67/06 (2013.01); G06F 2221/2141 (2013.01); G06Q 20/1235 (2013.01); G06Q 30/02 (2013.01); H04L 2463/101 (2013.01);
Abstract

The present invention relates to a content update method, comprising the steps of: receiving, by a terminal, a specific-formatted data from a server, the specific-formatted data including a container and a variable information box, wherein the container includes a header, the variable information box includes a new advertisement content, the header includes a field which contains information on first advertisement content, and the field indicates that the new advertisement content is used for updating the first advertisement content; checking whether the terminal includes information matched with the information on the first advertisement content, wherein the first advertisement content is included in the specific-formatted data together with a non-advertisement content; and if a matching information is found as a result of the check, replacing the first advertisement content within the specific formatted data with the new advertisement content.


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