The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Sep. 06, 2016
Filed:
Feb. 15, 2012
Applicant:
Chad Andrew Lefevre, Indianapolis, IN (US);
Inventor:
Chad Andrew Lefevre, Indianapolis, IN (US);
Assignee:
THOMSON LICENSING, Issy les-Moulineaux, FR;
Attorneys:
Primary Examiner:
Assistant Examiner:
Int. Cl.
CPC ...
H04N 7/16 (2011.01); H04N 21/475 (2011.01); H04N 21/258 (2011.01); H04N 21/81 (2011.01); G06Q 30/02 (2012.01); H04N 21/2668 (2011.01);
U.S. Cl.
CPC ...
H04N 21/4756 (2013.01); G06Q 30/0242 (2013.01); G06Q 30/0251 (2013.01); H04N 21/25891 (2013.01); H04N 21/812 (2013.01); H04N 21/2668 (2013.01);
Abstract
A method and apparatus for serving targeted advertising to a user via a user device are described including receiving content provided by a content provider, rendering the provided content, viewing a commercial, wherein the commercial was spliced into the content based on a default commercial selection algorithm at a commercial break, determining if the user wants to rate the commercial, accepting the user's rating of the commercial if the user wants to rate the commercial and communicating the user's rating of the commercial to the content provider.