The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Aug. 30, 2016

Filed:

Apr. 30, 2014
Applicant:

Outbrain Inc., New York, NY (US);

Inventors:

Shlomy Boshy, Nes Ziona, IL;

Yaron Galai, New York, NY (US);

Assignee:

Outbrain Inc., New York, NY (US);

Attorney:
Primary Examiner:
Int. Cl.
CPC ...
G06F 15/16 (2006.01); H04L 29/08 (2006.01);
U.S. Cl.
CPC ...
H04L 67/22 (2013.01);
Abstract

Identifying impressions relating to a target publisher that are related to or derived from a user interaction with a content recommendation source. User activity data for multiple users is collected during an activity window. Based on the collected user activity data, an initial interaction by a user with a source is identified and used to establish a source-related user session beginning at a time of the initial interaction and ending after a session period. A set of impressions (e.g., page views) by the user relating to the target publisher occurring during the user session is identified. The identified set of impressions is associated with the user session. A source-related user activity measurement is calculated based on the identified user sessions and associated impressions occurring during the activity window.


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