The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Aug. 30, 2016

Filed:

Dec. 19, 2012
Applicant:

Facebook, Inc., Menlo Park, CA (US);

Inventor:

Spencer Powell, San Francisco, CA (US);

Assignee:

Facebook, Inc., Menlo Park, CA (US);

Attorney:
Primary Examiner:
Assistant Examiner:
Int. Cl.
CPC ...
G06F 17/30 (2006.01);
U.S. Cl.
CPC ...
G06F 17/30702 (2013.01); G06F 17/3071 (2013.01); G06F 17/30705 (2013.01);
Abstract

An analysis system analyzes known user affinities to identify particular objects that serve as useful predictors of whether a given user will have an affinity for a given topic, even if the user has not previously expressly specified an affinity for that topic. Specifically, both the topic group of users associated with a given topic and the category group of users associated with the topic's more general category are identified. For each of a set of objects, degrees of divergence between the topic group and the category group are evaluated for a criterion evaluated with respect to the object. A topic profile is created based on objects for which there is a high degree of divergence.


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