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The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Patent No.:

US 9426537 B1

PDFFull Text
Date of Patent:
Aug. 23, 2016

Filed:

Oct. 28, 2013

Providing directed advertising based on user preferences

Applicant:

Hulu, Llc, Santa Monica, CA (US);

Inventors:

Richard W. Tom, Marina Del Rey, CA (US);

Eric I. Feng, Menlo Park, CA (US);

Hua Zheng, Beijing, CN;

Jean-Paul Colaco, Manhattan Beach, CA (US);

Adam W. Miller, Newport Beach, CA (US);

Assignee:

HULU, LLC, Santa Monica, CA (US);

Attorney:

Fountainhead Law Group P.C.

Primary Examiner:

Jeremy Duffield

Int. Cl.
CPC ...
H04N 7/10 (2006.01); H04N 7/025 (2006.01); H04N 21/81 (2011.01); H04N 21/234 (2011.01); H04N 21/2547 (2011.01); G06Q 30/02 (2012.01); H04N 21/258 (2011.01); G06Q 10/06 (2012.01); G06Q 30/04 (2012.01); H04N 7/16 (2011.01); H04N 7/173 (2011.01); H04N 21/433 (2011.01); H04N 21/44 (2011.01); H04N 21/45 (2011.01); H04N 21/475 (2011.01);
U.S. Cl.
CPC ...
H04N 21/812 (2013.01); G06Q 10/0637 (2013.01); G06Q 30/02 (2013.01); G06Q 30/0241 (2013.01); G06Q 30/0255 (2013.01); G06Q 30/0257 (2013.01); G06Q 30/0273 (2013.01); G06Q 30/0283 (2013.01); G06Q 30/04 (2013.01); H04N 7/163 (2013.01); H04N 7/17318 (2013.01); H04N 21/23424 (2013.01); H04N 21/2547 (2013.01); H04N 21/25866 (2013.01); H04N 21/25891 (2013.01); H04N 21/4331 (2013.01); H04N 21/44016 (2013.01); H04N 21/4532 (2013.01); H04N 21/4755 (2013.01);
Abstract

A method determines user preference information for a user for a number of advertisements in a set of advertising blocks and a temporal distribution of the advertising blocks. When each advertising block in the set of advertising blocks occurs according to the temporal distribution during sending of a video program, the method determines a number of advertisements in the advertising block based on the user preference information, determines advertisements for the advertising block equal to the number of advertisements, and sends the determined advertisements during the advertising block.

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