The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Aug. 23, 2016
Filed:
Jan. 10, 2014
Mastercard International Incorporated, Purchase, NY (US);
Jean-Pierre Gerard, Croton-on-Hudson, NY (US);
MASTERCARD INTERNATIONAL INCORPORATED, Purchase, NY (US);
Abstract
A method and a system for real time targeted advertising using purchase transaction data and payment card holder activity and location information in a retail environment. The system includes a radio frequency identification (RFID) reader situated in a retail environment. The RFID reader communicates with an RFID tag that is situated on a payment card of a payment card holder to track the payment card holder as the payment card holder walks around in the retail environment. The system also includes a processor configured to select a predictive behavioral model based on payment activities attributable to the payment card holder and payment card holder activity and location in a retail environment, associate the predictive behavioral model with merchant advertising information, and convey the associated information to a merchant to enable the merchant to make a targeted offer to the payment card holder.