The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Aug. 16, 2016
Filed:
Jan. 13, 2014
Google Inc., Mountain View, CA (US);
Taher H. Haveliwala, Fremont, CA (US);
Sepandar D. Kamvar, San Francisco, CA (US);
Google Inc., Mountain View, CA (US);
Abstract
A method of producing search results is disclosed. The method comprises, at a computerized search engine system distinct from a client system: receiving a search request associated with a user from the client system, the search request having one or more search terms; obtaining a user profile corresponding to the user, where the user profile is generated based in part on the user's prior computing activities, comprising one or more of browsing, searching, and messaging; obtaining search results for the search request; generating a personalized snippet for at least one of the search results in accordance with the obtained user profile, the snippet comprising a text portion of the search result chosen based on at least one or more search terms and one or more terms of the obtained user profile; and transmitting the search results and personalized snippet to the client system for display.