The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Aug. 09, 2016
Filed:
Mar. 27, 2015
Teresa Mao, Sunnyvale, CA (US);
Abbas Rafii, Sunnyvale, CA (US);
Teresa Mao, Sunnyvale, CA (US);
Abbas Rafii, Sunnyvale, CA (US);
AQUIFI, INC., Palo Alto, CA (US);
Abstract
A sponsor of ads included in media content broadcast to devices by a media broadcast system for viewing by users can receive realtime feedback from users indicative of user evaluation of the presently broadcast and viewed ad. User devices anonymously acquire, process, analyze and broadcast user responses to broadcast ads viewed on the device, the responses preferably made with natural user gestures. User responses broadcast from the device are received by the media broadcast system. Ad sponsors may the customized the ad and/or future ads for the user based upon feedback and, if present, a user history profile. Broadcast ads can allow user to preselect desired ads by interacting with sponsor logos or icons presented on the device. Gesture data can be acquired, processed and broadcast to the media broadcast system for latent, incomplete, user responses, and for responses made during non-ad portions of the broadcast media.