The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Aug. 02, 2016
Filed:
Mar. 20, 2008
Lyle T. Bertz, Lee's Summit, MO (US);
Yaojun Sun, South Riding, VA (US);
Christopher J. Mateski, Overland Park, KS (US);
Chuma U. Agogbua, Herndon, VA (US);
Lyle T. Bertz, Lee's Summit, MO (US);
Yaojun Sun, South Riding, VA (US);
Christopher J. Mateski, Overland Park, KS (US);
Chuma U. Agogbua, Herndon, VA (US);
Sprint Communications Company L.P., Overland Park, KS (US);
Abstract
Systems and apparatus for splicing a generic ad into a streaming media broadcast are provided when a user ad is not available. A splicer operates to receive streaming media on a primary channel, receive the user ad from a user ad server on a first channel, receive the generic ad from a generic ad server via a multicast address on a second channel, splice the user ad on the first channel into a streamed programming, splice the generic ad on the second channel into the streamed programming, and transmit the streamed programming into which ads have been spliced to a resulting channel. The generic ad server operates to transmit the generic ad to the multicast address. The user ad server operates to transmit the user ad over the first channel. The resulting channel operates to output the streamed programming.