The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Jul. 12, 2016
Filed:
Nov. 07, 2011
Applicant:
David L. DE Heer, Woodside, CA (US);
Inventor:
David L. de Heer, Woodside, CA (US);
Assignee:
Microsoft Corporation, Redmond, WA (US);
Attorneys:
Primary Examiner:
Int. Cl.
CPC ...
H04N 7/10 (2006.01); H04N 7/025 (2006.01); G06Q 30/02 (2012.01); H04N 21/442 (2011.01); H04N 21/258 (2011.01); H04N 21/81 (2011.01); H04N 21/235 (2011.01); H04N 7/173 (2011.01); H04N 21/45 (2011.01); H04N 21/433 (2011.01); H04N 21/435 (2011.01);
U.S. Cl.
CPC ...
G06Q 30/02 (2013.01); G06Q 30/0201 (2013.01); G06Q 30/0239 (2013.01); G06Q 30/0241 (2013.01); G06Q 30/0256 (2013.01); G06Q 30/0277 (2013.01); H04N 7/17318 (2013.01); H04N 21/235 (2013.01); H04N 21/25891 (2013.01); H04N 21/435 (2013.01); H04N 21/4331 (2013.01); H04N 21/44222 (2013.01); H04N 21/4532 (2013.01); H04N 21/812 (2013.01);
Abstract
Online advertisement selection techniques are described. In an implementation, data is obtained which describes interaction of one or more clients with advertisements embedded in television content. An advertisement is selected to be displayed in conjunction with web content accessed by the one or more clients based on the interaction with the advertisements described in the data.