The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Jul. 05, 2016
Filed:
Nov. 11, 2013
Millennial Media, Inc., Boston, MA (US);
Jorey Ramer, Cambridge, MA (US);
Adam Soroca, Cambridge, MA (US);
Dennis Doughty, Brookline, MA (US);
Millennia Media, Inc., Boston, MA (US);
Abstract
A system and method for positioning targeted sponsored content on a mobile communication facility, comprising (a) receiving data corresponding to a transaction event having occurred via the interaction of a user with the mobile communication facility, wherein the transaction event includes transmission of data representative of a first product or service being purchased by the user and a location; (b) receiving data corresponding to offline inventory within the location, wherein the offline inventory corresponds to a second product or service; (c) selecting advertising content based at least upon a relevance between (i) an advertisement for the second product or service and (ii) the purchased first product or service in the transaction event, wherein the relevance is further based on information relating to compatibility of the advertising content with the mobile communication facility; and (d) presenting the selected advertising content on a display of the mobile communication facility.