The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Patent No.:

US 9386109 B1

PDF
Full Text
Expired
Date of Patent:
Jul. 05, 2016

Filed:

Aug. 23, 2013
Applicant:

Google Inc., Mountain View, CA (US);

Inventor:

James Kent, London, GB;

Assignee:

Google Inc., Mountain View, CA (US);

Attorneys:
Primary Examiner:
Int. Cl.
CPC ...
G06F 17/00 (2006.01); H04L 29/08 (2006.01);
U.S. Cl.
CPC ...
H04L 67/22 (2013.01);
Abstract

A method of improving a traffic pattern through web page nodes of a website is provided, including selecting web page nodes. The traffic pattern includes a sequence of nodes. Each node represents a first page having a link to a second page in a subsequent node. A visitor to a node prior to a conversion node either navigates to a subsequent node or fails to progress to a subsequent node. The method also includes, for each web page, identifying display elements on the web page node that are associated with a decreased probability that the user progresses through the traffic pattern to a subsequent web page node in the predetermined traffic pattern, determining a metric representing an impact on a conversion attributable to the display elements, ranking the plurality of web page nodes based on the metrics for each web page node.


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Kent, James. (2016). Web page associated with a node in a website traffic pattern (U.S. Patent No. 9386109). U.S. Patent and Trademark Office. https://idiyas.com/patent/badge/9386109

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