The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Jun. 28, 2016

Filed:

Dec. 20, 2013
Applicant:

Facebook, Inc., Menlo Park, CA (US);

Inventors:

Jeffrey Andrew Kanter, San Francisco, CA (US);

Benjamin Peter Davenport, Palo Alto, CA (US);

Adrien Thomas Friggeri, Cupertino, CA (US);

Assignee:

Facebook, Inc., Menlo Park, CA (US);

Attorney:
Primary Examiner:
Assistant Examiner:
Int. Cl.
CPC ...
G06F 15/16 (2006.01); H04L 29/08 (2006.01); G06Q 30/02 (2012.01); G06Q 50/00 (2012.01); H04W 4/20 (2009.01);
U.S. Cl.
CPC ...
H04L 67/306 (2013.01); G06Q 30/0269 (2013.01); G06Q 50/01 (2013.01); H04W 4/206 (2013.01);
Abstract

A social networking system generates an augmented user profile for a user. The augmented user profile includes information from user profiles maintained by additional social networking systems that correspond to the user of the social networking system. For example, user profiles maintained by additional social networking systems having a threshold similarity to a user profile maintained by the social networking system are identified, and characteristics of the user in the identified user profiles are included in the augmented user profile along with characteristics from the user profile maintained by the social networking system. Characteristics of the user from the augmented user profile are used to identify content, such as advertisements, for presentation to the user.


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