The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Jun. 28, 2016
Filed:
May. 15, 2012
Vivek Raghunathan, Fremont, CA (US);
David G. Arthur, Mountain View, CA (US);
Rohan Jain, New York, NY (US);
Emily K. Moxley, San Francisco, CA (US);
Shivakumar Venkataraman, Santa Clara, CA (US);
Nipun Kwatra, Bangalore, IN;
Brett A. Mclarnon, Mountain View, CA (US);
David J. Ganzhorn, Mountain View, CA (US);
Vivek Raghunathan, Fremont, CA (US);
David G. Arthur, Mountain View, CA (US);
Rohan Jain, New York, NY (US);
Emily K. Moxley, San Francisco, CA (US);
Shivakumar Venkataraman, Santa Clara, CA (US);
Nipun Kwatra, Bangalore, IN;
Brett A. McLarnon, Mountain View, CA (US);
David J. Ganzhorn, Mountain View, CA (US);
Google Inc., Mountain View, CA (US);
Abstract
Methods, systems, and apparatus, including computer programs encoded on a computer-readable storage medium, and including a method for providing creatives. The method comprises identifying a creative for processing, the creative including a title portion, a body portion and optionally a reference portion. The method further comprises evaluating the body portion and the reference portion including determining when either portion includes one or more candidate words or candidate reference that can be added to the title portion. The method further comprises determining when, if promoted, the candidate one or more words or candidate reference would be redundant to content already included in the title portion. The method further comprises promoting the candidate one or more words or candidate reference into the title portion when no unacceptable redundancy is determined. The method further comprises providing the creative including the title portion with the promoted candidate one or more words or candidate reference.