The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Jun. 21, 2016

Filed:

Oct. 29, 2009
Applicants:

Yaniv Meoded, Kfar Saba, IL;

Daniel Slutsky, Petach Tiqwa, IL;

Asaf Rubin, Moshav Herev Le'et, IL;

Inventors:

Yaniv Meoded, Kfar Saba, IL;

Daniel Slutsky, Petach Tiqwa, IL;

Asaf Rubin, Moshav Herev Le'et, IL;

Assignee:

TABOOLA.COM LTD, Tel Aviv, IL;

Attorney:
Primary Examiner:
Int. Cl.
CPC ...
H04N 21/442 (2011.01); H04N 21/2668 (2011.01); H04N 7/16 (2011.01); G06Q 30/02 (2012.01); H04H 60/33 (2008.01); H04H 60/65 (2008.01); H04N 21/25 (2011.01); H04N 21/482 (2011.01); H04N 21/81 (2011.01);
U.S. Cl.
CPC ...
H04N 21/44222 (2013.01); G06Q 30/0264 (2013.01); H04H 60/33 (2013.01); H04H 60/65 (2013.01); H04N 7/163 (2013.01); H04N 21/252 (2013.01); H04N 21/44213 (2013.01); H04N 21/4826 (2013.01); H04N 21/812 (2013.01);
Abstract

According to certain embodiments of the present invention behavioral patterns are utilized in order to calculate a predicted level of interest of viewers in a specific video item at any given moment throughout the length of the video item. More specifically, according to certain embodiments, this calculation allows to identify instances of peaks of high and low interest throughout the length of the video item. This allows predicting the occurrence of critical moments throughout the video item when it is likely that viewers would abandon the video item on one hand, and moments when viewers are most likely absorbed in the currently presented video, on the other hand. This information allows to capture viewers when their interest in the viewed content is low or decreasing, and to synchronize the presentation of alternative content to these instances.


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