The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Patent No.:

US 9369778 B1

PDF
Full Text
Expired
Date of Patent:
Jun. 14, 2016

Filed:

Dec. 03, 2013
Applicant:

Yahoo! Inc., Sunnyvale, CA (US);

Inventor:

Puneet Mohan Sangal, Bangalore, IN;

Assignee:

Yahoo! Inc., Sunnyvale, CA (US);

Attorneys:
Primary Examiner:
Assistant Examiner:
Int. Cl.
CPC ...
H04N 7/10 (2006.01); H04N 21/81 (2011.01); G06Q 30/02 (2012.01); H04N 21/414 (2011.01);
U.S. Cl.
CPC ...
H04N 21/812 (2013.01); G06Q 30/0275 (2013.01); H04N 21/41415 (2013.01);
Abstract

Methods and systems are provided that can include iconization and later play of video content items, such as advertisements. During presentation of an online video, video advertisements may be presented. Upon user selection, during or after presentation of a particular video advertisement, the advertisement may cease to be presented, but an icon may be displayed that represents the video advertisement. The icon may be displayed in an area adjacent to the online video display area, which area may include multiple icons. Later, upon user selection of the icon, the video advertisement may be played, or may continue playing, utilizing local storage of the video advertisement. This, in turn, may provide, for example, efficient, convenient user access to the video advertisement, leading to enhanced advertisement performance with minimal intrusive impact on the user experience as a whole.


Find Patent Forward Citations

Sangal, Puneet. (2016). Video advertisement wall (U.S. Patent No. 9369778). U.S. Patent and Trademark Office. https://idiyas.com/patent/badge/9369778

Data source: USPTO (United States Patent and Trademark Office) public patent records. Weekly synchronization. How IDiyas builds this profile

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