The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Jun. 14, 2016
Filed:
May. 28, 2010
Eswar Priyadarshan, West Roxbury, MA (US);
Kenley Sun, Cambridge, MA (US);
Dan Marius Grigorovici, Pleasanton, CA (US);
Ravikiran Chittari, Acton, MA (US);
Jayasurya Vadrevu, Lexington, MA (US);
Prasenjit Mukherjee, Bangalore, IN;
Eswar Priyadarshan, West Roxbury, MA (US);
Kenley Sun, Cambridge, MA (US);
Dan Marius Grigorovici, Pleasanton, CA (US);
Ravikiran Chittari, Acton, MA (US);
Jayasurya Vadrevu, Lexington, MA (US);
Prasenjit Mukherjee, Bangalore, IN;
Apple Inc., Cupertino, CA (US);
Abstract
A present technology intelligently retargets invitational content to a user by maintaining a user profile that includes data descriptive of the user's interaction with invitational content previously presented to the user and making decisions regarding retargeting based on an analysis of the user profile. The information in the user profile is not limited to whether or not the user completed a conversion action associated with invitational content presented. Rather, the profile is expanded to include such information as where on the conversion continuum the user abandoned the process and details of how the invitational content was presented to the user, e.g. colors used, situation, and message. When presented with a request for invitational content, the system uses the profile information to influence which content is selected and how it is presented to the user. This enables the system to re-present invitational content in a form and/or situation where the user is more likely to complete the conversion action.