The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Jun. 14, 2016
Filed:
Nov. 21, 2013
Google Inc., Mountain View, CA (US);
Michael Bernard, Mountain View, CA (US);
Ardan Arac, Mountain View, CA (US);
Joshua Arron McAdams, Mountain View, CA (US);
Google Inc., Mountain View, CA (US);
Abstract
Systems and methods of the present disclosure are directed generally to evaluating performance of a content group of a content provider. In some implementations, a system receives a request to display a performance score and accesses a data structure storing keywords, a quality metric for each keyword, and an impression count for each keyword. The quality metric can include a quality score or a first page bid of a keyword. The system can identify keywords of the data structure corresponding to the content group of the content provider. The system can obtain the quality metric and the number of impressions via the data structure for each keyword. The system can determine, for the content group, a performance score using an impression-based weighted average of the quality metric and impression count of each of the keywords.