The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Jun. 07, 2016

Filed:

Oct. 27, 2014
Applicants:

Sony Corporation, Tokyo, JP;

Sony Network Entertainment International Llc, Los Angeles, CA (US);

Inventors:

Charles McCoy, Coronado, CA (US);

True Xiong, San Diego, CA (US);

Stewart Stremler, San Diego, CA (US);

Assignees:
Attorney:
Primary Examiner:
Assistant Examiner:
Int. Cl.
CPC ...
H04N 7/10 (2006.01); H04N 21/81 (2011.01); H04N 21/61 (2011.01); H04N 21/6587 (2011.01); H04N 21/442 (2011.01); H04N 21/458 (2011.01); H04N 21/6543 (2011.01); H04N 21/643 (2011.01); H04N 21/2187 (2011.01); H04N 21/262 (2011.01); H04N 21/4147 (2011.01);
U.S. Cl.
CPC ...
H04N 21/812 (2013.01); H04N 21/44204 (2013.01); H04N 21/458 (2013.01); H04N 21/6125 (2013.01); H04N 21/6543 (2013.01); H04N 21/6587 (2013.01); H04N 21/2187 (2013.01); H04N 21/26283 (2013.01); H04N 21/4147 (2013.01); H04N 21/64322 (2013.01);
Abstract

A digital video viewing system including methods for user selection of video advertisement content and time of display of video advertisements during a live video content stream. The digital video viewing system includes modules for receiving, evaluating and transmitting data within the digital video viewing system and to internet protocol content providers. Also shown are methods for recording and re-playing live internet protocol content in conjunction with the video advertisement display methods.


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