The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
May. 31, 2016
Filed:
Jun. 01, 2010
Didier Boullery, Sartrouville, FR;
Hisham E. El-shishiny, Cairo, EG;
Didier Boullery, Sartrouville, FR;
Hisham E. El-Shishiny, Cairo, EG;
International Business Machines Corporation, Armonk, NY (US);
Abstract
The present invention is a system and method to improve the impact of marketing messages broadcasted to various web communities. Marketing communication keywords that are predefined are matched against tags set by private and public user's tagging communities. Semantic analysis is applied on the keywords and the tags and resulting associations allow determining relevance of marketing keywords. Matches indicate where marketing people have met their goals while matching gaps indicate marketing messages have not been perceived by the companies or the market. Valuable feedback is thus obtained to help re-enforce the initial messages that were not received or to replace the message wording by the one perceived from the identified market tags.