The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
May. 24, 2016

Filed:

Jul. 30, 2013
Applicant:

Nima Sarshar, San Jose, CA (US);

Inventor:

Nima Sarshar, San Jose, CA (US);

Assignee:

Intuit Inc., Mountain View, CA (US);

Attorney:
Primary Examiner:
Int. Cl.
CPC ...
G06Q 30/00 (2012.01); G06Q 30/02 (2012.01); G06F 17/30 (2006.01);
U.S. Cl.
CPC ...
G06Q 30/0256 (2013.01); G06Q 30/0251 (2013.01); G06Q 30/0255 (2013.01); G06F 17/30864 (2013.01); G06F 17/30867 (2013.01);
Abstract

A method and system for selecting a product to advertise. The method includes receiving an advertisement request from an application, generating a plurality of nodes corresponding to a plurality of user-entered text strings received from a user by the application, sending, to a marketplace system, a plurality of search queries for the plurality of user-entered text strings, and receiving a plurality of product identifier in response to the plurality of search queries. The method further includes determining a plurality of edges corresponding to the plurality of product identifiers, generating a cluster using the plurality of nodes and the plurality of edges, selecting a product identifier of the plurality of product identifiers to obtain a selected product identifier, and providing, to the application, the selected product identifier, wherein the application displays, to the user, an advertisement for the product identified by the product identifier.


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