The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
May. 24, 2016

Filed:

Oct. 17, 2011
Applicants:

Roelof Van Zwol, Sunnyvale, CA (US);

Lluis Garcia Pueyo, San Francisco, CA (US);

Lyndon Kennedy, San Francisco, CA (US);

Yash Dayal, Bangalore Kamataka, IN;

Mridul Muralidharan, Bangalore Kamataka, IN;

Thomas Gulik, Sausalito, CA (US);

Tejaswi Kasturi, Alhambra, CA (US);

Inventors:

Roelof van Zwol, Sunnyvale, CA (US);

Lluis Garcia Pueyo, San Francisco, CA (US);

Lyndon Kennedy, San Francisco, CA (US);

Yash Dayal, Bangalore Kamataka, IN;

Mridul Muralidharan, Bangalore Kamataka, IN;

Thomas Gulik, Sausalito, CA (US);

Tejaswi Kasturi, Alhambra, CA (US);

Assignee:

YAHOO! INC., Sunnyvale, CA (US);

Attorneys:
Primary Examiner:
Assistant Examiner:
Int. Cl.
CPC ...
G06F 15/16 (2006.01); G06Q 30/02 (2012.01);
U.S. Cl.
CPC ...
G06Q 30/02 (2013.01);
Abstract

Disclosed herein are aspects associated with contextual, or related, media enrichment presentation item of a media object served via the internet. A request to annotate a media object in connection with the media object's presentation is received, and a media object identifier and a profile identifier are obtained. The media object's information is retrieved using the media object identifier, and a profile is retrieved using the profile identifier. A response including one or more references to one or more media enrichment presentation items is transmitted, each reference to a media enrichment presentation item comprising information for use in retrieving the media enrichment presentation item for presentation in connection with presentation of the media object.


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