The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
May. 03, 2016
Filed:
Sep. 26, 2012
Brandon Murdock Pearcy, San Francisco, CA (US);
Nathan Peter Lucash, San Francisco, CA (US);
Girish Deodhar, Cupertino, CA (US);
Brandon Murdock Pearcy, San Francisco, CA (US);
Nathan Peter Lucash, San Francisco, CA (US);
Girish Deodhar, Cupertino, CA (US);
Google Inc., Mountain View, CA (US);
Abstract
Variations in user devices may result in content being rendered differently. Knowing the amount of space required to render the content item for a user device may allow more content to be shown. In one implementation, measurement results of rendering content items from user devices with various configurations may be obtained by running scripts on the user devices. A space need of the content items may be determined based on the measurement results. The determination may include determining a probabilistic distribution of a representation of space needed for the content items. A request for a content item for display in a slot of a web page may be received and a content item may be transmitted based on the probabilistic distribution that represents a percentage of content items that are truncated when displayed in the slot.