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The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Patent No.:

US 9319451 B1

PDFFull Text
Date of Patent:
Apr. 19, 2016

Filed:

Jul. 15, 2013

Systems and methods for selecting an accounting technique for interactions with electronic content

Applicant:

Google Inc., Mountain View, CA (US);

Inventors:

Sandeep Sarat, Westford, MA (US);

Mathieu Gagne, Somerville, MA (US);

Michael Kleber, Newton, MA (US);

Eric Shienbrood, Sudbury, MA (US);

Assignee:

Google Inc., Mountian View, CA (US);

Attorneys:

Foley & Larnder LLP

John D. Lanza

James De Vellis

Primary Examiner:

Nicholas Taylor

Assistant Examiner:

Ho Shiu

Int. Cl.
CPC ...
G06F 15/16 (2006.01); G06F 11/00 (2006.01); G06F 17/30 (2006.01); G06F 3/00 (2006.01); G06F 3/048 (2013.01); H04W 4/00 (2009.01); H04L 29/08 (2006.01); G06F 17/22 (2006.01); G06Q 20/38 (2012.01); G06Q 20/12 (2012.01); G06F 11/34 (2006.01); H04L 12/26 (2006.01); G06Q 30/02 (2012.01);
U.S. Cl.
CPC ...
H04L 67/02 (2013.01); G06F 17/2235 (2013.01); G06Q 20/123 (2013.01); G06Q 20/38 (2013.01); G06F 11/3495 (2013.01); G06F 17/30876 (2013.01); G06F 17/30887 (2013.01); G06Q 30/02 (2013.01); H04L 12/2697 (2013.01); H04L 67/141 (2013.01);
Abstract

A method for selecting an accounting technique for recording interactions with electronic content includes receiving a request for a content item from a user device, selecting a content item in response to the request, and configuring the content item to cause the user device to store a ping identifier in a local memory of the user device. The method further includes distributing the content item to the user device. The distributed content item includes a hyperlink having a ping attribute which causes the user device to send a ping request to one or more servers. The method further includes receiving the ping identifier from the user device, determining whether the ping request was received at the one or more servers, and selecting a ping-based accounting technique or a redirect-based accounting technique based on a result of the determination.

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