The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Apr. 12, 2016
Filed:
Oct. 10, 2013
Applicant:
Cable Television Laboratories, Inc., Louisville, CO (US);
Inventors:
Josiah J. Kirby, Golden, CO (US);
Dan Lavender, Littleton, CO (US);
Assignee:
Cable Television Laboratories, Inc., Louisville, CO (US);
Primary Examiner:
Assistant Examiner:
Int. Cl.
CPC ...
H04N 21/266 (2011.01); H04N 21/4185 (2011.01); H04N 21/43 (2011.01); G06Q 30/02 (2012.01); H04N 21/254 (2011.01); H04N 21/478 (2011.01); H04N 21/4784 (2011.01); H04N 21/81 (2011.01);
U.S. Cl.
CPC ...
G06Q 30/0207 (2013.01); H04N 21/2542 (2013.01); H04N 21/4784 (2013.01); H04N 21/47815 (2013.01); H04N 21/812 (2013.01);
Abstract
Identity-Media Measurement Model (IMMM), schema, table, database or other electronically transferable form for reporting, measuring, quantifying or otherwise representing user metrics, values, etc. with respect to advertisements or other electronically interfaced propositions is contemplated. The IMMM may provide a ubiquitous tool for correlating information collected with a Media Event Data Model (MEDM) and a Media Measurement Data Model (MMDM) to represent user activities during media playback.