The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Apr. 05, 2016

Filed:

May. 25, 2010
Applicants:

Sagnik Nandy, Los Gatos, CA (US);

Naomi Ben-ayoun, Santa Clara, CA (US);

Inventors:

Sagnik Nandy, Los Gatos, CA (US);

Naomi Ben-Ayoun, Santa Clara, CA (US);

Assignee:

Google Inc., Mountain View, CA (US);

Attorneys:
Primary Examiner:
Int. Cl.
CPC ...
G06F 15/173 (2006.01); G06F 17/30 (2006.01); G06Q 30/02 (2012.01);
U.S. Cl.
CPC ...
G06F 17/3089 (2013.01); G06F 17/30489 (2013.01); G06Q 30/02 (2013.01);
Abstract

A method and system for aggregating analytics data is discussed. The system differentiates between analytics data that is context sensitive and therefore cannot be reliably updated incrementally (e.g., unique page views, time on site, etc.) and analytics data that is not context sensitive. The system aggregates the context insensitive metrics and dimensions incrementally, while aggregating the context sensitive metrics and dimensions after a specified time duration, such as at the end of the day. It is estimated that less than 10% of all metrics and dimensions are context sensitive. In this way, the aggregator serveris able to improve the freshness of more than 90% of the analytics data (represented by the context insensitive metrics and dimensions) to a shorter period of time than the prior art. Further, this reduces the possibility of over-counting metrics.


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