The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Mar. 22, 2016

Filed:

Nov. 28, 2012
Applicant:

Mirriad Advertising Limited, London, GB;

Inventors:

Philip McLauchlan, London, GB;

Mark Popkiewicz, London, GB;

Simon Cuff, London, GB;

Julien Fauqueur, London, GB;

Assignee:
Attorney:
Primary Examiner:
Int. Cl.
CPC ...
H04N 7/10 (2006.01); H04N 21/81 (2011.01); H04N 21/234 (2011.01); G06Q 30/02 (2012.01); G06Q 30/06 (2012.01); G11B 27/036 (2006.01); G11B 27/28 (2006.01); G11B 27/34 (2006.01);
U.S. Cl.
CPC ...
H04N 21/812 (2013.01); G06Q 30/02 (2013.01); G06Q 30/0601 (2013.01); G11B 27/036 (2013.01); G11B 27/28 (2013.01); G11B 27/34 (2013.01); H04N 21/23424 (2013.01);
Abstract

A method of presenting advertising opportunities to users of a digital advertising placement system is described. The method includes receiving sequences of video material from a video material source, the sequences of video material having been processed from original video material to select parts of the original video material which are suitable for placement of digital advertising components. The method further includes incorporating the received sequences of video material into an online catalog accessible to a plurality of users via a data communications network, the online catalog allowing remote access to a user to identify one or more sequences which are of interest to an advertiser wishing to conduct digital advertising placement using said system.


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