The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Mar. 22, 2016

Filed:

Feb. 27, 2012
Applicants:

Carl D. Marci, Boston, MA (US);

Brian Levine, Needham, MA (US);

Ravi Kanth V Kothuri, Nashua, NH (US);

Geoff Gill, Newton, MA (US);

Inventors:

Carl D. Marci, Boston, MA (US);

Brian Levine, Needham, MA (US);

Ravi Kanth V Kothuri, Nashua, NH (US);

Geoff Gill, Newton, MA (US);

Assignee:

THE NIELSEN COMPANY (US), LLC, New York, NY (US);

Attorney:
Primary Examiner:
Int. Cl.
CPC ...
G06Q 10/00 (2012.01); G06Q 30/00 (2012.01); G06Q 30/02 (2012.01); A61B 5/16 (2006.01); A61B 5/00 (2006.01); A61B 5/024 (2006.01); A61B 5/0476 (2006.01); A61B 5/053 (2006.01); A61B 5/08 (2006.01); A61B 5/11 (2006.01); A61B 5/22 (2006.01); H04H 60/33 (2008.01);
U.S. Cl.
CPC ...
G06Q 30/0201 (2013.01); A61B 5/16 (2013.01); A61B 5/0002 (2013.01); A61B 5/02405 (2013.01); A61B 5/0476 (2013.01); A61B 5/0533 (2013.01); A61B 5/08 (2013.01); A61B 5/11 (2013.01); A61B 5/225 (2013.01); A61B 5/6897 (2013.01); H04H 60/33 (2013.01);
Abstract

The present invention relates to biologically and behaviorally based systems and methods for measuring audience response to a target stimulus. The systems and methods are deployable in multiple locations and may display stimuli based on location, target demographics, and combinations thereof.


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