The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Mar. 22, 2016

Filed:

Jun. 09, 2014
Applicant:

Microsoft Corporation, Redmond, WA (US);

Inventors:

Tao Mei, Beijing, CN;

Ying-Qing Xu, Beijing, CN;

Shipeng Li, Palo Alto, CA (US);

Jinfeng Zhuang, Singapore, CN;

Bo Zhang, Beijing, CN;

Peng Xu, Beijing, CN;

Assignee:
Attorneys:
Primary Examiner:
Int. Cl.
CPC ...
G06F 17/30 (2006.01); G06Q 30/02 (2012.01);
U.S. Cl.
CPC ...
G06F 17/3053 (2013.01); G06F 17/30554 (2013.01); G06Q 30/02 (2013.01);
Abstract

A user behavior model provides personalized recommendations based in part on time and location, particularly to users of mobile devices. Entity types are ranked according to relevance to the user. Example entity types are restaurant, hotel, etc. The relevance may be based on reference to a large-scale database containing queries from other users. Additionally, entities within each entity type may be ranked based on relevance to the user and the time and location context. A user interface may display a ranked list of entity types, such as restaurant, hotel, etc., wherein each entity type is represented by a highest-ranked entity with the entity type. Thus, the user interface may display a highest-ranked restaurant, a highest-ranked hotel, etc. Upon user selection of one such entity type the user interface is replaced with a second user interface, for example showing a ranked hierarchy of restaurants, headed by the highest-ranked restaurant.


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