The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Mar. 08, 2016
Filed:
Jan. 02, 2009
Applicant:
Amit Jain, Irvine, CA (US);
Inventor:
Amit Jain, Irvine, CA (US);
Assignee:
Google Inc., Mountain View, CA (US);
Attorney:
Primary Examiner:
Assistant Examiner:
Int. Cl.
CPC ...
G06Q 30/00 (2012.01); G06Q 30/02 (2012.01);
U.S. Cl.
CPC ...
G06Q 30/0243 (2013.01); G06Q 30/0201 (2013.01);
Abstract
A computer-implemented method of allocating offline advertising, the method including receiving an offer price for audience-member responses for an offline advertising campaign and campaign information describing the offline advertising campaign, comparing the received campaign information to one or more other advertising campaigns to determine a portion of offline advertising inventory to allocate to the offline advertising campaign, and allocating the determined portion of advertising inventory to the offline advertising campaign.