The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Mar. 08, 2016
Filed:
Jan. 05, 2007
Christian N. Wiswell, Seattle, WA (US);
Dana L. Silverstein, Duvall, WA (US);
Derek Sunday, Renton, WA (US);
Anne Marie Piper, Emeryville, CA (US);
Christian N. Wiswell, Seattle, WA (US);
Dana L. Silverstein, Duvall, WA (US);
Derek Sunday, Renton, WA (US);
Anne Marie Piper, Emeryville, CA (US);
Microsoft Technology Licensing, LLC, Redmond, WA (US);
Abstract
The present invention extends to methods, systems, and computer program products for delivering content based on physical object characteristics. When a physical object is detected within a specified proximity of a component of a computer system, the computer system submits an accessed object identifier for the physical object to a content portal. The content portal identifies content and corresponding layout information for the computer system by at least determining the commonality between object keywords for the physical object and target keywords for content providers and determining content placement priorities corresponding to content providers. The content portal sends the content and layout information to the computer system. The computer system filters a subset of content from the received and presents the filtered subset of content on a presentation surface in accordance with corresponding layout information.