The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Mar. 01, 2016

Filed:

Oct. 30, 2014
Applicant:

Sony Computer Entertainment America Llc, San Mateo, CA (US);

Inventor:

Gary M. Zalewski, Piedmont, CA (US);

Assignee:
Attorney:
Primary Examiner:
Int. Cl.
CPC ...
H04N 9/80 (2006.01); G06Q 30/02 (2012.01); G07F 17/32 (2006.01); A63F 13/493 (2014.01); A63F 13/61 (2014.01);
U.S. Cl.
CPC ...
G06Q 30/0277 (2013.01); A63F 13/493 (2014.09); A63F 13/61 (2014.09); G06Q 30/02 (2013.01); G06Q 30/0252 (2013.01); G07F 17/32 (2013.01); G07F 17/3255 (2013.01);
Abstract

A method for use in advertising includes initiating playing of interactive content, suspending playing of the interactive content, displaying an advertisement, and resuming playing of the interactive content. A computer program product includes a medium embodying a computer program for causing a computer to perform these operations, and a system for use in advertising includes a display and a processing system configured to perform these operations.


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