The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Mar. 01, 2016
Filed:
Dec. 10, 2012
A9.com, Inc., Palo Alto, CA (US);
Neil Raj Kumar, Mountain View, CA (US);
Ryan McKenzie White, Mountain View, CA (US);
Akshay Manoharlal Bharadia, Maharashtra, IN;
Mihnea Catalin Marinescu, Fremont, CA (US);
A9.com, Inc., Palo Alto, CA (US);
Abstract
Active script can be provided with content to be displayed on a computing device to determine whether advertising, intended to be displayed with the content, is actually displayed by the computing device. The script can examine various aspects of the code used to render the content, to determine whether ad-blocking software is blocking the ad or something is otherwise preventing the advertising from being displayed. Information about the visibility of the advertising can be sent to a location such as a logging service, which can store the data until such time as the data is to be retrieved and processed, such as to determine an extent to which client devices are blocking ads to be displayed with content.