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The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Patent No.:

US 9264750 B1

PDFFull Text
Date of Patent:
Feb. 16, 2016

Filed:

Dec. 23, 2010

Advertising insertion for playback of video streams on user devices

Applicants:

Robin M. Mathews, Westford, MA (US);

Michael P. Ruffini, Methuen, MA (US);

Tushar Saxena, Lexington, MA (US);

Inventors:

Robin M. Mathews, Westford, MA (US);

Michael P. Ruffini, Methuen, MA (US);

Tushar Saxena, Lexington, MA (US);

Assignee:

VERIZON PATENT AND LICENSING INC., Basking Ridge, NJ (US);

Attorney:
Primary Examiner:

Jonathan V Lewis

Int. Cl.
CPC ...
H04N 7/10 (2006.01); H04N 7/025 (2006.01); H04N 21/258 (2011.01); H04N 21/435 (2011.01); H04N 21/45 (2011.01); H04N 21/433 (2011.01); H04N 21/262 (2011.01); H04N 21/44 (2011.01); H04N 21/472 (2011.01); H04N 21/81 (2011.01); H04N 21/845 (2011.01);
U.S. Cl.
CPC ...
H04N 21/25866 (2013.01); H04N 21/25808 (2013.01); H04N 21/26258 (2013.01); H04N 21/435 (2013.01); H04N 21/4331 (2013.01); H04N 21/44016 (2013.01); H04N 21/4532 (2013.01); H04N 21/47202 (2013.01); H04N 21/812 (2013.01); H04N 21/8456 (2013.01);
Abstract

One or more servers in an IP network receive, from a user device, a selection of live streaming content and assemble an index file including links to chunks of the selected live streaming content and links to advertising files for insertion within the selected live streaming content. The one or more severs send, to the user device, a link to the index file associated with the selected live streaming content and receive, from the user device, a streaming request for the selected live streaming content. The one or more servers send, to the user device, the index file including the links to chunks of the selected live streaming content and the links to advertising files for insertion within the selected live streaming content. The user device may use the links to combine the chunks of the selected live streaming content and the advertising files into a single linear presentation. A standards-based client for the user device is used with the server side implementation. Multiple groupings of index files, based on various location and business criteria, allow for reduction in media stream creation, and granularity of addressing each subscriber.

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