The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Feb. 16, 2016

Filed:

Aug. 02, 2012
Applicants:

Sean T. Brownlow, Rochester, MN (US);

Nathan G. Faiman, Rochester, MN (US);

Michael T. Kalmbach, Rochester, MN (US);

John E. Petri, St. Charles, MN (US);

Kevin Wendzel, Rochester, MN (US);

Inventors:

Sean T. Brownlow, Rochester, MN (US);

Nathan G. Faiman, Rochester, MN (US);

Michael T. Kalmbach, Rochester, MN (US);

John E. Petri, St. Charles, MN (US);

Kevin Wendzel, Rochester, MN (US);

Attorney:
Primary Examiner:
Assistant Examiner:
Int. Cl.
CPC ...
G06F 17/24 (2006.01); G06F 17/22 (2006.01);
U.S. Cl.
CPC ...
G06F 17/24 (2013.01); G06F 17/2247 (2013.01);
Abstract

Techniques are disclosed for serving a webpage based on a zoom level. The techniques include requesting, by a client device, contents of a webpage. The request may include indications of a zoom level and a viewable area of the webpage as shown on a display of the client device. A server system may determine that the zoom level indicated in the request is less than a threshold value and identify content items within the viewable area which meet predefined criteria for being considered expensive. Further, the server system may serve a modified webpage which includes replacement items in lieu of the expensive content items.


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