The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Feb. 09, 2016

Filed:

Aug. 28, 2014
Applicant:

Microsoft Corporation, Redmond, WA (US);

Inventor:

Nosherwan Minwalla, Sunnyvale, CA (US);

Assignee:
Attorneys:
Primary Examiner:
Int. Cl.
CPC ...
H04N 7/10 (2006.01); H04N 21/258 (2011.01); H04N 21/2668 (2011.01); H04N 21/262 (2011.01); H04N 21/414 (2011.01); H04N 21/422 (2011.01); H04N 21/658 (2011.01); H04N 21/81 (2011.01); H04L 29/08 (2006.01);
U.S. Cl.
CPC ...
H04N 21/25841 (2013.01); H04L 67/10 (2013.01); H04N 21/2668 (2013.01); H04N 21/26291 (2013.01); H04N 21/41407 (2013.01); H04N 21/42202 (2013.01); H04N 21/6582 (2013.01); H04N 21/812 (2013.01);
Abstract

In embodiments of current device location advertisement distribution, a mobile network operator receives media content from a content service and can then communicate the media content to a client device via a wireless distribution point. A device location service determines that a current location of the client device is not within a geographic region associated with the client device, and updates the current location of the client device from location data that identifies the current location of the client device. The media content can then be updated for distribution to the client device along with advertisements that correspond to an advertising locale, which includes the current location of the client device.


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