The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Feb. 02, 2016
Filed:
Sep. 08, 2014
Microsoft Corporation, Redmond, WA (US);
Diana Finster, Seattle, WA (US);
Donald Keller, Kirkland, WA (US);
Jonathan Winslow Anderson, Seattle, WA (US);
Jason Scott White, Brooklyn, NY (US);
Alexei Pineda, Bellevue, WA (US);
Enrique de la Garza, Sammamish, WA (US);
Microsoft Technology Licensing, LLC, Redmond, WA (US);
Abstract
Improved operation of a content presentation device is achieved by one application, presenting content to users, automatically identifying an independent second application, available on the content presentation device, based on remotely-sourced information, and invoking that second application based on explicit or implicit user input. Bidirectional notifications are enabled between the two applications whereby activity within one application can affect the other. The first application displays an advertisement and can also, based on metadata received with the advertisement, identify the second application and invoke it, based upon explicit or implicit user action, such that both are simultaneously visible in separate content display areas on a physical display device. User interaction with the second application is independent of the display of the corresponding advertisement by the first application. The bidirectional notifications enable the second application to integrate with, respond to, or extend, content being presented by the first application.