Automatic audience creation for shared content

Abstract

A system for creating audiences for a shared content publisher, includes a data store comprising a computer readable medium storing a program of instructions for audiences for a shared content publisher; a processor that executes the program of instructions; a data processor to monitor access to an Internet web site by a first set of users for a reference time period; a window extraction module, based on a reference split period, to divide the monitored access into a vector X and a vector Y, wherein vector X is defined by accesses by the first set of users before the reference split period, and vector Y is defined by accesses by the first user after the reference split period; and a data analysis module to create a model based on the vector X and the vector Y, to evaluate the model based on a second set of users accessing content similar to vector X, to create a final model based on the evaluation, and to score a group of users associated with the shared content publisher based on the final model, the data processor monitors accesses by the first user by recording content or shared content identification and additional information items.